Ferrari is much more than a automobile brand—it’s a lifestyle. Staying connected with the latest events, product launches, and collections is a key part of the Ferrari experience. To ensure you don’t miss out on exclusive invitations and personalized updates directly from Ferrari, it’s essential to keep your Ferrari marketing consent up-to-date. You can easily manage this in the MyFerrari app, where updating your settings enables you to receive curated, timely communications directly from Ferrari. In this guide, we’ll explain the importance of Ferrari marketing consent and walk you through updating your preferences step-by-step so you can be part of the inner circle.

What is Ferrari Marketing Consent and Why Does it Matter?

Ferrari marketing consent involves obtaining explicit permission from individuals to send marketing communications regarding Ferrari’s products, services, events, and new collections. By opting in, you grant Ferrari the ability to keep you informed about key updates, ensuring that each interaction is tailored to your interests.

How to Update Your Ferrari Marketing Consent in the MyFerrari App

To receive all the benefits Ferrari has to offer, updating your marketing consent in the MyFerrari app is quick and easy. Here’s a step-by-step tutorial:

Open the MyFerrari App: Make sure you’re logged into your MyFerrari account.

• Click “For Me”: This will take you to your personalized options.
• Select “Profile”: Here, you can access your personal settings.
• Go to “Legal Terms”: Locate the section for legal and privacy options.
• Choose “Consent Management”: This is where you can manage your privacy and marketing preferences.
• Click “Agreed” Under Privacy Policy and Marketing Communications: Be sure to select “Agreed” to confirm you’d like to receive Ferrari communications.
• Save Your Changes: Tap “Save” to update your preferences.

Why Opting In Is a Premium Experience

Updating your Ferrari marketing consent not only connects you to exclusive event invitations but also enhances your overall Ferrari journey. Here’s what you gain by opting in:

• Early Access to New Launches: Be the first to know about new Ferrari models, collections, and performance features.
• Personalized Invitations to Ferrari Events: Get tailored invitations to racing events, private screenings, and Ferrari-hosted gatherings that few get to experience.

Ferrari’s Commitment to Privacy and Personalization

Ferrari is dedicated to upholding strict data privacy standards, ensuring your personal information is securely stored and used only with your consent. The MyFerrari app gives you complete control over your preferences, with the option to change or revoke consent at any time, keeping your privacy a priority.