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Since joining Ferrari South Bay in 2016, Carlos has played a key role in driving the dealership’s marketing efforts to provide clients with unmatched service, communication, and experiences.
Ferrari South Bay Marketing Manager, Carlos Precaido, has been a driving force behind Ferrari South Bay’s growth since 2016. With a lifelong passion for automobiles and a strong foundation in creative and effective marketing, he has elevated the dealership’s digital presence, strengthened relationships with our clients, and coordinated exceptional events. His education, skills and experience in all facets of marketing continues to shape the dealership’s growth and reputation within Ferrari.
A Lifelong Passion for Automobiles
Carlos' love for cars was ignited at the age of 14 when he embarked on the restoration of his 1965 Ford Mustang, which he still owns to this day. What started as a personal project eventually evolved into a career-defining passion, shaping his path in the automotive world. His relentless drive to merge creativity with automotive expertise has led him to where he is today—representing one of the most prestigious automotive brands in the world.
Carlos Precaido, Ferrari South Bay Marketing Manager
Excellence in Marketing at Ferrari South Bay
Since joining Ferrari South Bay in 2016, Carlos has played a key role in driving the dealership’s marketing efforts. He handles everything from online strategies to brand building and event planning, managing many events each year, like exciting driving experiences, new model presentations, and various lifestyle activities. His work on the website, social media, email campaigns, and customer relations has helped boost Ferrari South Bay’s online presence and make it easier for clients to connect with the dealership.
A Proven Track Record in Automotive Marketing
Prior to Ferrari South Bay, Carlos gained vital marketing experience working with automotive companies including, American Honda Motor Company, Edelbrock Corporation, and Energy Suspension. His expertise covers marketing to diverse audiences, adapting to new digital trends, managing both business and consumer marketing campaigns, organizing major automotive events, and using data to make strategic marketing decisions. This extensive experience has given him the tools to elevate Ferrari South Bay’s brand presence.
Looking Ahead
As Ferrari South Bay continues to grow and evolve, Carlos is excited for what’s next and how he can continue to leverage his expertise to support the dealership in providing clients with unmatched service, communication, and experiences.