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Revisit one of the most prestigious and highly anticipated gatherings in the automotive world with Ferrari
One of the most prestigious and highly anticipated gatherings in the automotive world returned for 2023. Monterey Car Week is an annual automotive event held in and around Monterey, California. This week-long celebration of classic cars, luxury vehicles, motorsports, and automotive culture took place August 11-20, 2023.
As usual it was a marvel to take in, and once again, Ferrari had a grand presence there. The main attraction was Casa Ferrari, an incredible VIP Hospitality area overlooking the first hole of the Pebble Beach golf links where Ferrari assembled several extraordinary displays.
Front and center was the Ferrari procession of over 60 cars to create the “Spirit of Racing” display, a rare gathering of some of Ferrari’s most notable automobiles from our 76 year history. This represented a culmination of all the inspiration for the SF90XX and SF90XXSpider.
Ferrari SF90XX and SF90XX Spider Display
Another impressive sight was the Icona Series Display. The special collection of Cavallinos constructed to honor Ferrari’s rich heritage. The Ferrari Icona series display was comprised of 3 icons, the SP1, SP2, and SP3, all drawing inspiration from legendary racing Ferrari’s of the past while integrating timeless design, innovative materials, and modern technology.
Ferrari Icona Series Display
The Current Range display showed off the latest production models offerings, Including the Ferrari Portofino M, Roma, Roma Spider, 296 GTB, 296 GTS, SF90, SF90 Spider, and the Purosangue. The Roma Spider and Purosangue are some of the newest introductions to the range, so this was one of the first opportunities for many Ferraristi to appreciate them in person.
Current Range Display
Ferrari Purosangue Display
Leading up to Monterey Car Week was the Ferrari To Monterey Rally; four days and more than 600 miles of breathtaking drives through Southern and Central California, that began in idyllic Santa Barbara and ended at Casa Ferrari.
Off-site, Ferrari hosted the famous petrol station at the Carmel Highlands General Store located on iconic Route 1 in Carmel Highlands. The pop-up served as a hub for private test drive experiences of the Ferrari's current model range.
But Ferrari's presence didn't stop there, it permeated every corner of this glorious experience. Here are just a few of the highlights: