Pebble Beach Automotive Week once again brought together some of the world’s most significant automobiles, passionate collectors, and defining moments in Ferrari history. From the hospitality of Casa Ferrari and the spectacle of the Ferrari Parade to an extraordinary Concorso Ferrari and a record-setting charity auction, Ferrari South Bay was proud to experience a remarkable week on the Monterey Peninsula.

A HOME FOR THE PRANCING HORSE  
From its iconic setting along the First Fairway of Pebble Beach Golf Links®, Casa Ferrari returned for its 11th year as Ferrari’s home during Pebble Beach Automotive Week.

More than an exclusive hospitality destination, Casa Ferrari offered guests a place to gather, relax, and immerse themselves in the world of the Prancing Horse throughout the week. Surrounded by one of the most celebrated settings in the automotive world, it served as the perfect backdrop for Ferrari clients and enthusiasts to come together and share their passion.

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**CAVALLINOS IN MOTION**  
One of the week’s most anticipated traditions, the Ferrari Parade transformed the roads of Pebble Beach into a moving celebration of Ferrari.

The cars destined for Concorso Ferrari assembled before making their way together toward the greens, creating an unforgettable procession through the Monterey Peninsula. Spectators could experience the parade from several scenic vantage points, including the intersection of Portola Road and 17-Mile Drive, the First Fairway of Pebble Beach Golf Links®, and Pescadero Point.

It was a rare opportunity to see generations of Ferrari history not simply on display, but together in motion.

Concorso Ferrari on the First Fairway of Pebble Beach Golf Links

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CONCORSO FERRARI  
Concorso Ferrari brought together an extraordinary collection of historic and modern Ferraris, illustrating the marque’s relentless pursuit of progress.

Foundational icons including the 166 MM, 500 Mondial, and 250 GTO shared the field with technological milestones such as the F50, Enzo Ferrari, and F80. Each represents a point in Ferrari history when convention was challenged and a new benchmark was established in performance, design, engineering, or the driving experience.

Viewed together, the collection told a larger story: at Ferrari, every achievement becomes the starting point for what comes next.

Concorso Ferrari at 2026 Pebble Beach Automotive Week

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**PAST, PRESENT AND FUTURE ON ONE FIELD**  
That philosophy extended beyond Ferrari’s historic icons. Concorso Ferrari also provided a look at the evolving current model range, including some of the newest Ferraris beginning to reach the United States alongside models representing the marque’s next chapter.

The 296 Speciale and 849 Testarossa joined previews of upcoming models including the Ferrari Luce, 849 Testarossa Spider, and 12Cilindri Manuale—bringing Ferrari’s latest developments together in one remarkable setting.

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Alongside the series-production models were exceptional Ferrari One-Offs: the CZ26, SC40, and SP48 Unica. Created through Ferrari’s Special Projects program, each offered an individual interpretation of Ferrari design while remaining unmistakably connected to the marque’s DNA.

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**FERRARI LUCE CHASSIS 0: A $40 MILLION MOMENT**  
Among the week’s defining moments was the presentation and auction of the Ferrari Luce Tailor Made Chassis 0, the first production chassis of the Ferrari Luce program.

Created through Ferrari Tailor Made in close collaboration with the Ferrari Design Centre, Chassis 0 explores the theme of light through a unique Madreperla Semi-Gloss exterior finish, a bespoke Perla Le Mans metallic leather interior with Grigio Corvara elements, and exclusive details developed specifically for the car.

The result was as significant as the automobile itself. Chassis 0 sold for $40 million at the RM Sotheby’s Monterey auction, establishing a world record for a new car sold at auction. All proceeds from the sale benefit future educational initiatives through The Ferrari Foundation, a recognized 501(c)(3) public charity.

The Ferrari Foundation is dedicated to expanding access to education and supporting educational initiatives in the United States and around the world. Guided by the belief that education creates opportunity, the Foundation supports programs that help provide children and future generations with greater access to learning, development, and the skills needed to build their futures.

2026 Ferrari Luce 'Tailor Made' 
“Chassis 0”

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**CELEBRATING FERRARI AT PEBBLE BEACH**  
From legendary competition cars and modern icons to One-Off creations and a glimpse into Ferrari’s future, Pebble Beach Automotive Week 2026 demonstrated the remarkable breadth of the Prancing Horse.

  
For Ferrari South Bay, the week was an opportunity to share these experiences with our community and celebrate what continues to make Ferrari unique: a history worth preserving, a present defined by constant evolution, and a future that continues to challenge expectations.

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Ferrari South Bay Highlights from Pebble Beach Automotive Week 2026